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See everything that moves your brand.

Mentions, competitor ads, creators and community replies in one calibrated workspace.

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Free first monitor · Setup from any brand URL

A TikTok mention about Aurelia Botanica Barrier Serum flagged 94 Critical, with sentiment, engagement and source priority bars and a Sent to Telegram tag
8 channels
Social video, forums, press and store reviews.
3 ad libraries
Meta, TikTok and YouTube creatives in one view.
Under 5%
False matches on ambiguous brand names.
Under 48h
To spot a new competitor campaign.

Filter the noise. Rank real impact.

Word-boundary rules drop false matches before they reach your feed.

  • Setup from your URL

    Paste your website to generate keywords and homonym exclusions in about 45 seconds.

  • Tunable priority weights

    Six sliders let product issues and press stories outrank giveaway chatter.

  • Instant team alerts

    High-priority mentions go straight to Telegram and email.

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Three incoming mentions meet a teal relevance gate: Via Aurelia traffic and a giveaway bot are filtered, a Barrier Serum review passes as Relevant with priority 94
Two skincare ad creatives compared: Velluto Skin scores AIS 88 after 42 days active, Kallisto Derm scores AIS 34 and stopped on day 4

Spot winning competitor ads in days.

Live Meta, TikTok and YouTube creatives side by side, with 90 days of history.

  • Durable winners ranked

    Rank rival ads by reach efficiency and days running to separate winners from tests.

  • Paid and organic apart

    Brand ad spend, creator spend and organic reach stay distinct on every chart.

  • Spark and Partnership links

    See when a competitor puts paid budget behind an organic creator video.

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Find creators already moving your category.

Rank Instagram, TikTok and YouTube voices by real impact, not follower counts.

  • Advocates versus paid posts

    Separate organic fans from creators already on competitor retainers.

  • Specialists weighted fairly

    Nano and micro experts get fair weight against passive macro accounts.

  • Market fit built in

    Check audience country, momentum and brand safety before you brief.

A micro specialist creator card scoring 84 with organic fan, 78% Italy and 2.5% engagement tags, above a dimmed macro account scoring 41

Guard every inbox. Brief leadership weekly.

One playbook across social care, plus a Monday briefing.

Three comments triaged by playbook: a crypto giveaway link auto-hidden, a Barrier Serum layering question with a draft ready, and a dropper defect escalated to a person

  • Five connected inboxes

    Facebook and Instagram comments and messages, plus TikTok comments, in one queue.

  • Playbook-checked replies

    Hide Meta spam, draft handbook answers and hold sensitive issues for a person.

  • Monday executive decks

    Read a weekly briefing and export a 12-slide deck in one click.

Explore review and community care

Inspect any brand, free.

Live ads, platform split and recent buzz for any brand name.

Start your first calibrated monitor.

One Fornace Cloud Account signs you in across the whole suite.

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