Sentia is one workspace for four jobs marketing teams previously did in four tools: brand monitoring, creator intelligence, competitor tracking, and ad-creative tracking. Every signal is calibrated against your category cohort, so a "high engagement rate" means high for you, not high in the abstract.
Owned and observed coverage across Instagram, Facebook, TikTok, YouTube, LinkedIn, web, news, and ecommerce. Mentions are AI-classified for relevance, sentiment, and reach in a single pass.
False-positive rate under 5% on names like 'Apple', 'Mango', 'Shell'.
Cross-platform creator-to-brand attribution. Separate organic mentions from paid partnerships. See EMV, partnership cost, and historical brand affinity in one card.
Tracks 12M+ creator-brand events across IG, TT, YT.
Add a competitor in 30 seconds. We back-fill 90 days of organic posts and live ads, cluster their campaigns automatically, and surface deltas the moment something changes.
Average new-campaign detection: under 48 hours from first creative.
Meta Ad Library, TikTok Research API, and Google Ads, fused with organic so you can finally compare paid reach against earned reach on the same axis.
EMV separated from brand paid spend separated from creator partnership spend. Three numbers, never one blended fiction.
Calibrated, not just measured
Most platforms give you raw numbers (4.2% engagement, 1.8M reach) and leave the meaning to your gut. Sentia calibrates every metric against the cohort of brands that actually look like yours: same category, same size, same geography. A green badge in Sentia means above your peers. A red one means below. The math is in the platform; the judgment is no longer on you.
Top 10% in EU beauty mid-cap · cohort of 184 brands · refreshed daily
Sentia processes around half a million brand events per day. Maybe 200 of them matter to you. We score relevance, sentiment, virality, and crisis risk in a single AI pass, then surface the 200 in a feed sorted by what your team actually cares about. The other 499,800 stay searchable but quiet.
Tagged you in a complaint thread reaching her primary audience.
Competitor launched a new ad in your top market with similar creative angle.
Compared your product against three rivals · neutral overall, two callouts.
Act today. Crisis risk, reach above your cohort 95th percentile, or named-executive exposure.
Worth a look this week. Competitor moves, creator posts above expected reach, sustained sentiment drift.
Background context. Reviews, comparisons, niche conversations · searchable, never noisy.
Weight engagement higher than reach. Mute a noisy hashtag. Tell Sentia your competitors so cohort math gets sharper. The algorithm is a starting point; the calibration is yours to shape.
Calibrated against brands that actually look like yours, out of the box.
Reach, engagement, sentiment, virality, crisis risk · move the sliders, see the score shift live.
Telegram is live today. Slack, Teams, Jira, and Zendesk are on the 2026 roadmap. Webhook out is available now for everything else.
Webhook out plus a stable JSON schema means anything that speaks HTTP can take Sentia alerts today.
Three brands, three jobs. Same workspace.
European consumer goods leader
One of Europe's largest CPG manufacturers uses Sentia to track public discourse around its iconic product lines. During major TV campaigns, we quantify brand-interest spikes the day they happen, surface the influencers driving them, and flag emerging stories before they trend. The team acts on insights, not on news cycles.
Global health and supplement portfolio
A healthcare corporation present in 65+ countries runs Sentia as its managed monitoring layer across a portfolio of brands. Many of their product names collide with generic terms · no other tool screened them accurately. Our calibrated relevance model turned an unreadable feed into a daily synthesis the comms team actually reads.
Beauty mid-cap, EU
Switched from agency-curated lists to Sentia's cross-platform attribution. Identified 47 creators with prior organic affinity to the brand · 9 of them converted to paid partnerships at half the cost of agency-sourced talent and twice the organic baseline.
Eight years of brand-monitoring operations, a dedicated analyst, weekly synthesis reports, and custom alert routing. For teams who want the intelligence without the dashboard time.
Custom enterprise pricing, scoped to your portfolio.