See everything that moves your brand.

Sentia unifies cross-platform brand mentions, Meta, TikTok and YouTube ad libraries, creator attribution, statistical regime detection, community playbooks and Monday executive briefings in one calibrated workspace. Your team acts on the signals that move revenue instead of drowning in raw mention alerts.

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Sentia Listening inbox for Aurelia Botanica showing prioritized TikTok, Trustpilot, Instagram, trade press and Reddit mentions alongside the 94% Critical Priority Impact Score inspector and six tunable weights — Every ingested mention across social video, forums, press and store reviews passes word-boundary and entity relevance gates before scoring on six user-tunable weights summing to 1.00, with a 1.44x negative-sentiment multiplier that elevates product-batch defects ahead of giveaway chatter.

500,000+: brand, creator and review events scored daily across 8 channel families
2.26M+: observed Meta, TikTok and YouTube ad creatives indexed with reach and spend signals
Under 5%: false-positive rate on colliding brand names after word-boundary and entity gating
Under 48h: median latency from a competitor launching a creative to campaign cluster detection

Volume is not impact. Why legacy social listening misses what moves revenue.

Conventional listening tools were built to count mentions. When a giveaway post draws 4,000 bot tags, legacy charts spike green while a single cosmetic chemist video or six 2-star Google Reviews quietly erode conversion on your hero SKU.

Ambiguous names make raw counting even worse: Apple, Mango, Shell and three-letter acronyms collide with everyday nouns, cities and unrelated associations. Sentia evaluates full post text, spoken video transcripts and linked domains against your company profile before a mention ever enters your metrics.

Brand Paid Spend: Modelled ad-library spend across Meta and TikTok plus live creative repositories and regional reach across Meta, TikTok and YouTube.
Creator Partnership Spend: Sponsored #adv and co-authored creator posts valued via Italian market rate-card tiers separately from unpaid organic mentions.
Earned Media Value (EMV): Counter-level reaction, comment, share, save and 3s-view valuation anchored on first-party ad benchmarks and public Kolsquare ratios.

Explore cross-platform brand monitoring

Architectural comparison · Legacy listening vs Sentia calibrated intelligence5 structural shifts

Raw mention volume

Legacy: Counts coupon reposts, giveaway bots and URL-slug collisions equally with real customer complaints.

Sentia: Word-boundary token matching (up to 40 positive and 40 negative rules) plus entity relevance keeps false positives below 5%.

Contextless averages

Legacy: Reports a flat 3.1% engagement rate without telling you whether that is weak on TikTok or 6x norm on Instagram.

Sentia: Benchmarks every metric against peers in the same category, size tier, language and country cohort.

Blended reach fiction

Legacy: Folds paid ad reach, influencer sponsorships and organic buzz into one inflated vanity total.

Sentia: Separates Brand Paid Spend, Creator Partnership Spend and Earned Media Value (EMV) on every chart.

Siloed ad tracking

Legacy: Monitors organic tags while leaving Meta, TikTok and YouTube competitor ad creative shifts invisible.

Sentia: Fuses live ad repositories with organic posts so you spot a rival creative angle within 48 hours of launch.

Static alert floods

Legacy: Fires email noise whenever mention count spikes, training operators to mute notifications.

Sentia: Applies custom 6-slider Impact Score weights and a 1.44x negative multiplier so high-priority events reach Telegram and email.

Comparison between legacy social listening tools and Sentia calibrated workspace
Dimension	Legacy Volume Tools	Sentia Calibrated Workspace
Raw mention volume	Counts coupon reposts, giveaway bots and URL-slug collisions equally with real customer complaints.	Word-boundary token matching (up to 40 positive and 40 negative rules) plus entity relevance keeps false positives below 5%.
Contextless averages	Reports a flat 3.1% engagement rate without telling you whether that is weak on TikTok or 6x norm on Instagram.	Benchmarks every metric against peers in the same category, size tier, language and country cohort.
Blended reach fiction	Folds paid ad reach, influencer sponsorships and organic buzz into one inflated vanity total.	Separates Brand Paid Spend, Creator Partnership Spend and Earned Media Value (EMV) on every chart.
Siloed ad tracking	Monitors organic tags while leaving Meta, TikTok and YouTube competitor ad creative shifts invisible.	Fuses live ad repositories with organic posts so you spot a rival creative angle within 48 hours of launch.
Static alert floods	Fires email noise whenever mention count spikes, training operators to mute notifications.	Applies custom 6-slider Impact Score weights and a 1.44x negative multiplier so high-priority events reach Telegram and email.

How Sentia's four-stage calibration engine turns raw chatter into boardroom math

Every number in Sentia has an inspectable lineage from raw source ingestion to cohort-normalized percentile. Nothing is hidden inside a black-box buzz index, and every weight can be tuned to match your category economics.

1. Multi-surface ingestion and word-boundary gate
Paste a brand URL for 45-second AI monitor setup or configure up to 40 positive and 40 negative rules manually. Single-token names match on strict word boundaries while title-and-snippet post-filters strip URL-slug noise across Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit, X, news and verified store reviews.
8 organic channels + 3 ad libraries
2. Entity gate, rubric scoring and creative taxonomy
Mentions pass a dedicated entity-relevance gate against your company profile, five 5-level rubrics and grounded entity extraction. Tracked social posts classify spoken transcripts and creator sponsorship, while Ad Library creatives are tagged by campaign goal, funnel stage, tone and promotion.
500,000+ events classified daily
3. Customizable Impact Score and statistical regimes
Teams tune six Impact Score sliders summing to 1.00 with a 1.44x negative-sentiment multiplier. In Data Explorer, cohort time series run through Alpha vs Beta log-return regressions, per-brand CUSUM change-point tests, HHI portfolio risk and cross-brand lead-lag correlation.
6 tunable weights + 4 statistical models
4. Playbooks, alerts, briefings and native decks
High-impact mentions trigger Telegram and email digests above your priority threshold. Connected social inboxes run versioned Markdown playbooks, Monday 07:00 UTC compiles an in-app Executive Briefing, and Brand Impact Reports and Data Explorer export 12-slide PPTX and Google Slides decks.
Telegram + Email · Mon 07:00 UTC brief

Six calibrated score families computed per monitor0 to 100 cohort scale + EUR

Impact ScoreMention listening

Engagement 27% · Prominence 20% · Sentiment 16% · Topic 15% · Source 14% · Recency 8% (x1.44 negative)

Elevates high-severity mentions for comms, QA and Telegram or email alerts.

CISCompetitor Intelligence

Efficiency vs platform ER baseline 35% · Scale 20% · 30d Velocity 20% · Paid reach and active ads 15% · 90d Momentum 10%

Flags rival whitespace threats (+30 gap) and category opportunities (-30 gap).

AISAd Intelligence Score

Reach efficiency 30% · Days-running longevity (90d cap) 20% · Market targeting 20% · 14d half-life freshness 15% · Creative signal 15%

Identifies durable competitor winning creatives worth countering.

CVSCreator Value Score

Italian audience scale 25% · 90d/180d momentum 25% · Tier ER (Nano 2.0x, Micro 1.5x, Mid 1.0x) 20% · Category relevance and brand-graph centrality 20% · Brand safety 10%

Ranks high-converting category specialists ahead of passive macro reach.

EMVEarned Media Value

Reactions, comments, shares, saves and >=3s video views valued against first-party portfolio and public Kolsquare benchmarks

Quantifies organic buzz in EUR on the same axis as paid and creator spend.

Share of VoiceCohort attention

Self brand video views divided by total calibrated cohort video views across 7d, 30d, 90d and 365d windows

Weights category attention by real audience viewership rather than raw post counts.

Sentia six calibrated score families and weight formulas
Score	Surface	Underlying Formula and Sub-Weights	Operational Decision
Impact Score	Mention listening	Engagement 27% · Prominence 20% · Sentiment 16% · Topic 15% · Source 14% · Recency 8% (x1.44 negative)	Elevates high-severity mentions for comms, QA and Telegram or email alerts.
CIS	Competitor Intelligence	Efficiency vs platform ER baseline 35% · Scale 20% · 30d Velocity 20% · Paid reach and active ads 15% · 90d Momentum 10%	Flags rival whitespace threats (+30 gap) and category opportunities (-30 gap).
AIS	Ad Intelligence Score	Reach efficiency 30% · Days-running longevity (90d cap) 20% · Market targeting 20% · 14d half-life freshness 15% · Creative signal 15%	Identifies durable competitor winning creatives worth countering.
CVS	Creator Value Score	Italian audience scale 25% · 90d/180d momentum 25% · Tier ER (Nano 2.0x, Micro 1.5x, Mid 1.0x) 20% · Category relevance and brand-graph centrality 20% · Brand safety 10%	Ranks high-converting category specialists ahead of passive macro reach.
EMV	Earned Media Value	Reactions, comments, shares, saves and >=3s video views valued against first-party portfolio and public Kolsquare benchmarks	Quantifies organic buzz in EUR on the same axis as paid and creator spend.
Share of Voice	Cohort attention	Self brand video views divided by total calibrated cohort video views across 7d, 30d, 90d and 365d windows	Weights category attention by real audience viewership rather than raw post counts.

Data Explorer · Statistical regimes and creator portfolio riskAlpha vs Beta · CUSUM · HHI · Lead-Lag

Alpha vs Beta Decomposition

Regresses daily brand log-returns ln(vt / vt-1) against a size-weighted peer category index to separate category tailwinds (beta) from brand-specific execution (alpha) across EMV, spend and views.

Log-return regression · R² and β

CUSUM Regime Detection

Runs two-sided cumulative sum change-point detection independently per brand over a 30-day rolling baseline so a competitor spike never triggers a false category-wide shift on your brand.

k = 0.5σ slack · h = 4σ trigger

HHI Creator Concentration

Applies Markowitz-style Herfindahl-Hirschman concentration analysis, top-1 and top-3 creator EMV dependency shares and portfolio Sharpe ratios to expose brittle single-creator reliance.

< 0.15 diversified · > 0.25 concentrated

Lead-Lag Correlation Network

Scans aligned daily interaction series across +-14 day lags (30+ overlapping days, r >= 0.30) to map directed leader-to-follower arrows showing which brand sets category tempo.

Peak Pearson r across +-14d lags

Competitor Ad Library and Spend Telemetry

Performance teams waste budget guessing which competitor hooks actually convert. Sentia tracks Meta, TikTok and YouTube ad repositories side by side, scoring every creative by Ad Intelligence Score and separating paid spend from organic lift.

90-day automatic backfill: Add any rival handle in 30 seconds. Sentia pulls 90 days of organic posts and live Meta, TikTok and YouTube creatives, then clusters campaigns automatically.
Hook longevity and AIS ranking: Ads retired after 4 days are failed tests; creatives running 30+ days are durable winners. Ad Intelligence Score weights reach efficiency (30%), longevity (20%), market targeting (20%), freshness (15%) and creative signal (15%).
Organic-to-paid creator matching: Links whitelisted TikTok Spark Ads and Meta Partnership ads back to the original creator post so you see when a rival puts paid budget behind an organic video.
Meta monthly cost-to-match bands: Spreads published EU reach and spend bands across active campaign days on registered Facebook and Instagram pages to show what it costs per month to match each rival.

How competitor ad and spend tracking works

Content · Ad Library and Ad Intelligence Score

Meta · TikTok · YouTube

Cohort brand cards track active ads, video share and 12-month modelled Meta and TikTok spend bands at the top, while 9:16 creative cards rank live ads by Ad Intelligence Score (AIS), published EU reach and days running.

90 days: historical posts and live ads backfilled on add
3 networks: Meta, TikTok and YouTube ad repositories
3 ledgers: Paid Spend, Creator Spend and EMV kept distinct

Creators · Discovery and Creator Value Score (CVS)

12.4M+ creator-brand events

Cross-platform creator discovery across Instagram, TikTok and YouTube ranks every voice by Creator Value Score (CVS), showing follower tier multipliers, Italian audience concentration, 90-day momentum and organic vs paid competitor tags.

12.4M+: creator-to-brand events indexed across IG, TT and YT
2.0x / 1.5x: nano and micro engagement multipliers in CVS
53% lower: partner CPM when converting prior organic advocates

Creator Matching and Cohort Attribution

Agency spreadsheets pick influencers by follower count and stale media kits. Sentia indexes over 12 million creator-to-brand events across Instagram, TikTok and YouTube to find the voices already moving share in your exact category.

Organic advocacy vs paid #adv: Separates creators who genuinely buy and recommend your products from accounts running paid sponsorships or Branded Content Ads for competitors.
Tier-adjusted engagement quality: Applies 2.0x nano (<10K), 1.5x micro (10K to 100K) and 1.0x mid-tier (100K to 500K) multipliers inside Creator Value Score (CVS) so high-trust specialists outrank passive macro accounts.
Audience, centrality and safety weights: Combines Italian audience scale (25%), 90d vs 180d mention momentum (25%), tier-adjusted ER (20%), category relevance and cohort brand-graph centrality (20%), and brand-safety screening (10%).
Overlap conversion arbitrage: Surfaces creators who already cite your brand organically while taking one-off paid briefs from rivals, cutting acquisition CPM compared with cold agency rosters.

Community Response Playbooks and Monday Executive Briefings

Intelligence only pays off when it reaches customer care and leadership in time to act. Sentia pairs a unified community inbox for Facebook, Instagram and TikTok comments with an automated Monday 07:00 UTC in-app executive briefing.

Explore review and community ops

Sentia Owned Social Community workspace showing the five connected Meta and TikTok inboxes, an auto-hidden spam comment, a playbook-grounded system draft, and a human-only escalation rule — Connected Facebook, Instagram and TikTok inboxes run against your versioned Markdown playbook: Meta spam is auto-hidden for review, routine product questions receive grounded system drafts citing [[active-ingredients-faq]], and batch-defect reports trigger Escalate with zero automated public reply.

Versioned linked-Markdown community playbooks

Connect your official Facebook Pages, Instagram accounts and TikTok profiles via OAuth. Operators govern moderation, grounded drafting and human escalation in plain Markdown with optimistic revision locking.

## hide: giveaway-spam: Automatically hides bot giveaways, phishing links and off-policy abuse on connected Facebook and Instagram pages, with optional [review: instagram] operator flags.
## reply: layering-actives: Drafts grounded, brand-safe responses citing exact handbook sections and wiki-linked reference docs ([[slug]]) with literal contact and claim verification.
## escalate: packaging-batch-24b: Holds back automatic public replies whenever page policy requires a person, surfacing escalation guidance directly inside the operator composer.

Monday 07:00 UTC briefings, AI Analyst and native decks

Stop spending Friday afternoons stitching screenshots into slides. Sentia snapshots your cohort every week in Intelligence, powers an interactive AI Analyst, and exports board-ready presentations from Reports and Explore.

Monday 07:00 UTC Executive Briefing: Publishes an in-app weekly intelligence snapshot with an executive thesis, severity-ranked headlines, evidence charts, threats and opportunities.
Interactive AI Analyst and horizon actions: Ranks concrete counter-moves across This Week, This Month and This Quarter, and lets operators query the calibrated monitor in natural language with inline charts.
Real-time alerts and 12-slide native decks: Delivers high-priority mention digests over Telegram and email, while Brand Impact Reports and Data Explorer export 12-slide native PPTX and Google Slides presentations.

Concrete workflows for brand, performance and creator teams

Instead of buying separate subscriptions for social listening, ad spy libraries, influencer discovery and community moderation, every team works off one calibrated dataset.

Brand and Communications Leads

Catch product defects, store review clusters and press shifts hours before they turn into category narratives.

1.Tune the 6 Impact Score sliders and 1.44x negative multiplier around your SKUs and executive risk thresholds.
2.Deliver high-priority mention digests straight to Telegram and email while muting giveaway reposts and homonyms.
3.Deploy linked-Markdown community playbooks so social care replies consistently across Facebook, Instagram and TikTok.

Result: In-app Monday 07:00 UTC executive briefing plus 12-slide Brand Impact Report decks in PPTX and Google Slides.

Performance Marketing Teams

Stop testing blind when competitors are already revealing which hooks, offers and formats survive past day 30.

1.Add rival handles in 30 seconds to backfill 90 days of Meta, TikTok and YouTube ad creatives and campaign clusters.
2.Sort competitor ads by Ad Intelligence Score (AIS) and days-running longevity to isolate durable conversion hooks.
3.Decompose lift into Alpha vs Beta log-returns and check the monthly Meta spend band required to match rival EU reach.

Result: Sub-48h detection of new rival ad blitzes with separate Paid, Creator and EMV accounting.

Creator and PR Managers

Replace overpriced agency spreadsheets with creators who already convert your category cohort.

1.Query 12M+ creator-to-brand events to separate unpaid organic brand advocates from #adv competitor retainers.
2.Rank candidates by Creator Value Score (CVS) with 2.0x nano and 1.5x micro engagement multipliers.
3.Check HHI portfolio concentration risk, Italian audience share, brand safety and rate-card EUR post bands.

Result: Vetted high-affinity creator shortlists built in days at roughly half the CPM of cold talent.

Measured outcomes after switching to Sentia

European consumer goods leader

Quantify brand interest spikes the day TV and digital flights launch and surface the creators driving organic lift.

faster response on emerging stories

78%

sharper campaign attribution

Global health portfolio, 65+ countries

Filter product names that collide with everyday words and deliver one daily calibrated synthesis to comms.

95%

fewer false positives than prior tool

36%

more verified impact sources

Dermocosmetics and beauty mid-cap, EU

Switch from agency-curated rosters to cross-platform creator attribution and overlap screening.

organic-affinity creators in 11 days

53%

lower CPM than agency talent

Inspect any brand right now with a Free Brand Report

Type your brand or a competitor below to open a live readout from Sentia's observed ad and buzz index. No account, no email gate and no credit card.

Live creatives and platform split across Meta, TikTok and YouTube ad libraries
Published EU reach totals and modelled active EUR ad spend
AI-classified creative angles and weekly launch cadence over 12 weeks
Observed 180-day organic buzz, Earned Media Value (EMV) and one-click monitor setup

Launch a live monitor with your Fornace Cloud Account.

Paste your website URL for 45-second AI keyword and negative-rule setup, add competitor handles and receive your first calibrated readout in under five minutes.

One shared Fornace Cloud Account, plus optional Managed Intelligence

Sign in with passkeys and share organization seats and billing across Sentia, Favilla, Imagineer, Fornace Create, Ciao Video, PayMe and Analisi Conti at fornace.app/account. Want turnkey operations? Our analysts also run dedicated managed monitors with custom playbooks and weekly synthesis.

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